Yo Gabba Gabba online store on way - Licensing.biz

Yo Gabba Gabba online store on way

TysToyBox.com teams with Wildbrain for new consumer website.
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TysToyBox.com is creating an online store for the hit TV show Yo Gabba Gabba, after its Brand Performance division reached an agreement with Wildbrain.

The deal means that the entire gang of puppets from the show - including Brobee, Foofa, Muno, Plex, Toodee and DJ Lance - will be available in personalised apparel through the Ty's Toy Box 'print on demand' program, where customers can personalise the likes of t-shirts, sweatshirts and hoodies.

"We delight in offering fans the merchandise featuring their favourite characters, especially when full selections might not be available on big box toy store shelves, and with the second season of Yo Gabba Gabba underway on Nickelodeon, fans are eager for items that feature its unique characters," said Ty Simpson, CEO of Ty's Toy Box.

Michael Polis, chief marketing officer at Wildbrain, added: "We sought a partner who could provide a personalised experience for our passionate and loyal Yo Gabba Gabba fans. We are thrilled to be working with Ty's Toy Box."

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