Yo-Kai Watch rolls out 2017 strategy plans - Licensing.biz

Yo-Kai Watch rolls out 2017 strategy plans

2017 will see the launch of new toys from Hasbro, while a new Yo-Kai Watch film will hit cinemas in the summer.
Publish date:
Social count:
0 yo kai.jpg

With the launch of season two expected this April, the Yo-Kai Watch franchise now has the ambition to become the leading kid license of 2017.

This year will see Nintendo release the Yo-Kai Watch 3DS game, while Hasbro has developed a new toy line including the model of the Yo-Kai Watch toy and new collectable medals boasting Yo-motion technology.

Season two of the series will also air on free TV starting from early spring, which will introduce new Yo-Kai and a new version of the iconic Yo-Kai.

In addition, Wibble Wobble, a free-to-play mobile app developed by Level-5 will launch on iOS and Android, alongside two other Yo-Kai Watch apps.

Fans will also be able to enjoy Yo-kai Watch: The Movie this summer, while a street marketing plan will launch later in the year in September.

VIZ Media Europe hopes to continue building strong partnerships with key industry leaders to help bolster and expand the Yo-Kai Watch franchise.


0 0yokai1.png

One to watch: The journey of Yo-Kai Watch

It has created a frenzy in Japan with merchandise sales hitting €2bn in just 20 months and now, Yo-Kai Watch has its sights firmly set on the West. With the TV series heading to UK screens and the toys hitting shelves next year, Licensing.biz explores the property expected to be the biggest boys' brand of 2016.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.