Bulldog Licensing has signed a deal with Yoofiti to launch a range of wall art featuring popular design brand Tired Ted.
Tired Ted is the creation of designer Innis Stiles and greetings specialist Richard Stiles, and the brand is a blend of illustrative and photographic art.
Yoofiti will release a line of personalised wall art featuring the brand's bear through its online store www.yoofiti.com.
“We are delighted to have signed this agreement with Yoofiti and I’m sure they will do a fantastic job with Tired Ted,” says Bulldog MD Rob Corney.
“The deal adds to a burgeoning programme, illustrating the flexibility of a brand that appeals to both the adult sentiment market and the young children’s sector and can work across any number of categories.”