A new series of courses are being planned for 2008 which will aim to educate licensors and licensees on how to develop the kind of activity that promotors want and vice versa.
Developed by Pink Key Development, the first of the courses is designed to help licensors and licensing agents understand what promotors want, and how to get their licence in front of the key people.
The second assists promoters and promotions agencies in understanding the mechanics of licensing and how to develop effective promotional activity with true stand out. Both the courses are also of value to marketing generalists wanting to gain a good all-round understanding in the specialised field of licensed promotions.
The courses will focus on techniques that can be applied to deliver promotional activity with the right partner and have a measurable effect on the building of a licence's awareness and potential to generate additional revenue.
The programmes will also be endorsed by LIMA and the Institute of Sales Promotion, while they can also be offered as open programmes to be tailored to an individual company's needs.
The courses will be run by Richard Pink, whose previous roles in the business include head of licensing at Entertainment Rights and head of promotions at the Kellogg Company.
The following courses will be held at the IPA Building, London SW1X 8QS.
Sales promotions for licensors and agents: February 13th, March 12th, April 9th and May 14th.
Licensing for promoters and promotions agencies: February 20th, March 19th, April 23rd and May 21st.
LIMA members will receive a ten per cent discount, while there is early booking discount for all those made before the end of 2007.
For more details go to www.pinkkey.co.uk/development or call 01279 505455.