Zappies has released a new 2.4ghz digital controlled Royal National Lifeboat Institution (RNLI) Severn Class model lifeboat.
The lifeboat is an iconic symbol of the RNLI and the new model incorporates all of the details of the real lifeboat.
A minimum of £15,000 from the sale of the boats will be paid in support of the RNLI. The charity saves lives at sea and its volunteers provide a 24 hour search and rescue service around the UK and Republic of Ireland coasts.
In 2012, its lifeboat volunteers rescued an average of 22 people a day.
Kevin Smith, RNLI licensed product manager, commented: "The eagerly awaited return of this RNLI favourite seller is finally upon us, and we are extremely excited to finally be able to meet the demand of our customers. With thanks to Zappies, and all their hard work, they have improved on this previous proven seller and relaunched it with a more modernised digital twist.
"We look forward with great anticipation to another positive reaction and the knowledge that the new model will continue to raise awareness of the vital work of the RNLI charity and its volunteer crews."
Zappies' Andrew Hardwidge added: "I'm delighted with the initial response we have received from our customers and look forward to being able to support such a great cause into the future.
"The RNLI Severn Class Lifeboat is such an iconic vessel and it has been a real pleasure to be able to work with the RNLI in bringing this great product to market."