Zinkia and Digital TV Group ink global deal for Pocoyo relaunch

Zinkia and Digital TV Group have signed an agreement involving content distribution, consumer products and development of interactive and Edutainment projects.
Author:
Publish date:
Social count:
0
Zinkia Pocoyo.jpg

Zinkia is aiming to reposition the Pocoyo brand and increase its growth in line with its other titles via a new partnership with mulitnational content production, distribution and marketing firm Digital TV Group.

The group will take over the commercialization of the company’s brands both in traditional and digital audiovisual platforms, consumer products exploitation (Licensing & Merchandising), plus the development of interactive and Edutainment products.

This activity is part of a strategic plan designed by Zinkia in partnership with Digital TV Group that entails the implementation of commercial and marketing actions in the territories in which the Spanish company is currently present (over 150 countries), as well as new markets and platforms, over the coming years.

The pre-school show Pocoyo aims for education and entertainment merged in perfect balance. The curiosity of the lead character, joined by his inseparable friends Nina, Elly, Pato, Loula, Sleepy Bird, Fred, Baby Bird, and Caterpillar, generates countless adventures in a world in which colors, shapes and sounds form a new language that captivates both kids and adults.

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.