Zinkia Entertainment has announced four new North American licences for Pocoyo.
Agent Evolution has brokered deals for party goods with Buy Seasons, balloons with the Pioneer Balloon Company, toddler bedding and cuddle pillows with Baby Boom Consumer Products and Pocoyo costume character events with JCP Live productions.
Pocoyo now has over 200 licensing partners worldwide.
Travis Rutherford, president licensing and retail at Evolution, said: “The Pocoyo brand combines so many engaging elements – adventure, imagination, learning, social values – it opens the door to a wealth of relevant and organic licensing opportunities.
“We want to ensure that all products developed in association with the Pocoyo brand share our commitment to quality and convey the fun and enjoyment that is uniquely inherent in this brand.”
Zinkia Entertainment's managing director of brand and business development Maria Doolan said: “Evolution has really examined the Pocoyo brand and understands Zinkia Entertainment’s long term aspirations for the property.
“They make it their mission to deliver well-suited licensing partners that respect our goals and will augment the reach and life of the Pocoyo brand without compromising its value or integrity.”
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