Pocoyo World, a virtual universe in which children, parents and carers can share a host of activities, was launched today by Spanish entertainment production company Zinkia, with the full backing of internet security operator Protégeles.
Aimed primarily at three to eight year-olds, the virtual world is currently available in English and Spanish, with other language versions planned for the coming months.
Created, produced and developed entirely at Zinkia’s Madrid-based studio, Pocoyo World allows users to create and customise their own character, meet friends in a secure environment, watch episodes from the TV series, sing songs and more.
This latest venture marks Zinkia’s first foray into the virtual world arena, and follows the global success of the award-winning TV series co-produced with ITV Studios Global Entertainment.
Basic access to the site is free of charge, but exclusive access to all the games, episodes, puzzles and activities is available to subscribers only.
European master toy licensee Bandai, home entertainment company Big Picture, and publishing house Planeta and Planeta Agostini are the first partners to team up with Zinkia in Spain, offering free access to Pocoyo World, with the purchase of specific products.
Fernando de Miguel, Zinkia’s managing director, said: “The Internet is an intrinsic part of our lives and will be even more important for our children. We should embrace the amazing entertainment and educational potential it offers, ensuring that content is totally suitable and the community totally secure for children.”
Guillermo Cánovas, president of Protégeles added: “Pocoyo World offers an exciting and secure environment for children to play in, whilst also teaching them simple new technology skills. It’s the ideal destination for children; it’s fun, educational and safe.”