Zinkia Entertainment has scored a major apparel deal for its Pocoyo property with Bentex.
The firm has been appointed the master apparel partner for the brand in the US.
Bentex wil create apparel including t-shirts, sportswear, sleepwear, swimwear and outerwear. The line is due to debut in spring 2013.
"Bentex is the premiere children's apparel licensee in the industry with a proven history of building successful programmes for character driven brands, and we are excited to begin our partnership with them for Pocoyo," said Maria Doolan, MD, brand and business development, Zinkia Entertainment. "The new apparel line from Bentex will complement our existing and upcoming Pocoyo branded merchandise in the US marketplace from partners including Random House Children's Books, Bandai America, NCircle Entertainment and TCG."
Susan Peia, VP licensing at Bentex, added: "Pocoyo lends itself to a robust apparel programme with all of the rich characters and broad range of content."