Zinkia signs Square Licensing as UK agent for Pocoyo

Firm aiming to ramp up licensing activity once again for pre-school brand.
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Zinkia is looking to up the profile of its pre-school property Pocoyo in the UK once again, appointing Square Licensing as its agent.

The firm is planning to kick off activity this year in the UK and Ireland.

Narrated by Stephen Fry, Pocoyo launched in the UK in 2005, originally airing on the CITV strand. Channel 5 picked up the terrestrial rights in 2007, adding the first and second series to its Milkshake strand.

A third series was produced in 2010, called Let's Go Pocoyo, which was designed to teach basic English to Spanish pre-schoolers.

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