Zinkia takes Pocoyo to Italy

RAI 2 to debut pre-school series across the territory.
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Animated pre-school show Pocoyo is to debut this month on Italian state channel RAI 2.

The series - which is co-produced by Zinkia and ITV Studios Global Entertainment - will air in the kids' slot on the channel, with two episodes running back to back at 9.15am Tuesdays to Thursdays, and one episode at 9am on Fridays.

Pocoyo made its debut in 2005 on ITV in the UK. Since then, the show has gone on to notch up a host of international accolades including three 2006 Pucinella Prizes and a BAFTA for Best Animated Pre-school Series.

The series has been licensed in over 100 territories including Mexico, the US, Portugal, Spain, Japan, Germany and Australia among others.

In terms of licensing, more than 2.7 million toys, 1.3 million books and over 1.4 million DVDs have been sold.


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