Zodiak Media Group has launched a dedicated division for the Latin America region.
Zodiak América Latina will target US Hispanic, Brazil, Mexico, Colombia and other territories in Southern and Central America.
The division encompasses two existing businesses: RM5to Elemento has been renamed Zodiak Latino and will continue to focus its efforts on the Spanish-speaking US TV market and major broadcasters across Latin America.
Its partnership with Ricky Martin Entertainment will continue to look at the development of music-based formats.
Harris Whitbeck (pictured), who was COO at RM5to Elemento, will lead the new company as CEO.
"This is an exciting time for Zodiak Latino," he said. "The relaunch will position us so that we can offer more innovative, high quality formats and productions to our clients throughout the region."