Zodiak Kids strikes renewal deals for Mister Maker in Latin America - Licensing.biz

Zodiak Kids strikes renewal deals for Mister Maker in Latin America

Deal with region's leading Pay-TV provider Discovery Networks Latin America
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Popular kids brand Mister Maker will continue to have a presence in Latin America after Zodiak Kids agreed a renewal deal with Discovery Networks Latin America.

The agreement sees the region’s leading Pay-TV provider acquire the first two series of Mister Maker Comes to Town as well as renew an agreement with Zodiak for the first three series of Mister Maker for Discovery Kids.

Since launching on Discovery Kids on August, 2008 Mister Maker has become one of the most popular pre-school personalities in Latin America and the Mister Maker Comes to Town show has been broadcast on Discovery Kids since September 2012.

A new series, Mister Maker around the World, is in production with The Foundation and the region appears in one of the episodes where Mister Maker visited Rio de Janiero to learn about art in Latin America.

“We’re delighted to be building on the success and popularity of Mister Maker as an entertainment brand in LATAM,” said Jennifer Lawlor, SVP consumer products at Zodiak Rights.

“With the continued broadcast support from Discovery Kids and our partnership with Exim Licensing, we have a great platform for the consumer products programme to continue to grow.”

Mister Maker is broadcast in over 100 countries and proof of his popularity in the the region can be seen on Facebook, where over 50 per cent of all official Mister Maker Facebook fans come from Latin America.

Zodiak Kids also renewed the deal with Exim Licensing as the licensing agent for Mister Maker in Latin America. Exim Licensing will have the exclusive rights for merchandising, promotions, print publications and events.

 “Mister Maker is a hugely popular entertainment brand in Latin America, and we’re delighted to be able to continue our agency agreement,” added Diego Barassi, SVP regional marketing at Exim.

“We believe the unique proposition of the show and the announcement of the new series will enable us to further develop an exciting consumer products range.”

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