Zodiak Rights has renewed its deal to represent Tiger Aspect's Mr Bean franchise.
Since Tiger Aspect appointed the firm in July 2009, multiple deals have been secured across key categories and territories.
These include Ty, which is launching a range of Mr Bean beanies and beanie key rings, including a special Jubilee range; apaprel lines from MonnalisaSPA, Original Marines, Spreadshirt and Spike Leisurewear; Mr Bean gifts and accessories from Half Moon Bay; greeting cards by Hype; and Orion Costume for Mr Bean adult costumes.
"We are delighted to be continuing our relationship with Tiger Aspect," said Jennifer Lawlor, SVP consumer products at Zodiak Rights. "A number of exciting deals have been secured to date, with many more to follow."