Beanie Baby makers Ty will launch a range of Mr Bean Beanies and Beanie key rings, while character t-shirt company Spike Leisurewear will bring Mr Bean branded garments to market. Orion Costume has won the rights to make a Mr Bean adult costume.
Steve Gomez, business development director at Ty UK said: “We couldn’t be more excited about working with this fantastic brand and Zodiak Rights to produce the first Mr Bean 'Teddy' Beanie.”
Katherine Senior, executive producer, Mr Bean: “These latest deals secured by Zodiak Rights show the continued strength of this classic character and are a great addition to the range of licensed products. We have also been overwhelmed by the success of our Facebook page which attracts fans from all over the world and brings Mr Bean into the new digital age.”
Mr Bean’s universal comedy has earned the Rowan Atkinson character fans all over the world, making the property a strong international licence. To date, Mr Bean has over 13 million fans on Facebook.
Zodiak Rights currently represents the brand in the UK and India.