Zorilla Entertainment has revealed a partnership programme with the Born Free Foundation and its first property, Bush Tales.
The agreement will see 20 pence from each Bush Tales CD, DVD or book sold and £2 for box sets donated to the wildlife charity. All Bush Tales storylines are built around the animals of Africa.
Zorilla will also be working with Born Free to enable schools to support a named project and roll out other fundraising activities.
"We are delighted to be supporting the Born Free Foundation having seen the obvious synergies between the two partners," said Matthew Jameson, creator of Bush Tales. "Not only does it mean Bush Tales is directly contributing to the source of its inspiration, the affiliation with a wildlife charity really adds to the educational benefits of Bush Tales and our plans for schools to give something back."
The Born Free Foundation is an international wildlife charity, which works to prevent individual animal suffering, protect threatened species and keep wildlife in the wild.