New firm Zorilla Entertainment will be presenting its first franchise, Bush Tales, at Olympia, and is confident it will attract some strong attention from visitors across the three days.
Bush Tales is a new musical production aimed at four to nine year olds, with the characters inspired by African storytellers enjoyed over visits to Zimbabwe by Zorilla founder, Matthew Jameson.
Five years of work has gone into the project, including producing original scores to accompany the stories. Each character has its own musical style, ranging from classic to big band to jazz and country.
Bush Tales is already in major Waterstones and Blackwell's stores across the UK, with Jameson hoping to launch in other territories such as New Zealand, the US and Hong Kong, as well as Africa.
At BLE, Zorilla will showcase concepts for soft toys, accessories including rucksacks and lunchboxes, stationery, music sets, a children's clothing range and ceramic figurines and mugs.
"We are very excited to be attending our first Brand Licensing Europe show and look forward to meeting potential licensees and distributors who would like to join with us in building the Bush Tales franchise," Jameson commented.
"I always remembered the cherished books of my childhood, from Beatrix Potter to AA Milne, and the wonder of first hearing Fantasia. I have set out to capture the charm that this age represented - and bring it firmly into the 21st century adding to the music and stories with animation and games."