Entries now open for BLE’s 2018 License This! competition

Entries for Brand Licensing Europe’s 2018 License This! competition are now open, with two award categories being presented this year: Art & Design and Brand & Design.

Now in its eighth year, the competition is a proven propeller for entrepreneurs to launch themselves in to the licensing industry.

This year’s winners will receive a free exhibition stand at BLE 2019, one year’s LIMA membership, PR support, and advice from a panel of industry experts.

Previous entrants – both winners and finalists – have also signed lucrative agent and licensing deals off the back of the competition.

Last year’s winner was the children’s brand Ioguis (pictured). Since being at the show in October, they have found an executive producer in LA who is pitching to broadcasters. They’re hoping by the time they exhibit at BLE in October, they will have a publishing deal and can meet with licensees to expand the IP.

Partner Flor Kohan urged brand owners to take part in License This!: “Do not hesitate. It is a great opportunity to show your license to an International market. It opens great possibilities to you in every sense.”

Charlotte Reed, who won in 2016 with her book of motivational thoughts and illustrations – May the Thoughts Be With You – has since partnered with licensing agent Larkshead Media. She is expecting to see her branded calendars and greetings cards in shops this year and is in discussions regarding leisure and nightwear launches.

“Entering License This! was a great experience. I met so many useful contacts and was exposed to an abundance of agents and licensees through the competition’s panel and audience. I was very lucky to win – totally shocked – so I would absolutely encourage other brand owners to enter – it’s an amazing platform to get into the licensing industry,” commented Reed.

Applicants can enter for free online at The deadline is 5pm, Friday 14th September. 

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