eOne announces new broadcast partner RAI Yoyo and merchandise plans for PJ Masks

Entertainment One (eOne) has announced a new broadcast partner in Italy in the form of RAI Yoyo, along with new plans for merchandise including toys, games and apparel.

The show will broadcast on RAI Yoyo from December 7th, airing four times a day.

Alongside this enhanced exposure, eOne is to launch PJ Masks licensed merchandise and has appointed ETS Italy to manage the brand’s consumer products programme in the region.

Toy firm Giochi Preziosi will distribute Just Play’s master toy line that includes action figures, play sets, vehicles, plush, dress-up and role-play items from mid-2017.

Prior to the toy launch, Italian publisher La Coccinella will publish a line of book formats from spring 2017. In addition, Gedis has been signed for sticker albums while apparel, games, back-to-school and stationery categories are currently in negotiation and will be announced imminently.

“There has been a tremendous response to PJ Masks across Europe and we’re pleased to welcome the brand’s first partners in Italy," said Ami Dieckman, head of international licensing for eOne. 

"With the retail expertise of ETS Italy, the boost in viewership that RAI Yoyo will bring and the strong foundation that these licensees will give the brand in the market, PJ Masks is certainly off to a strong start and 2017 looks set to be an exciting year for the brand."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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