eOne appoints Simon & Schuster Children’s Publishing as master publisher for PJ Masks

Entertainment One (eOne) has named Simon & Schuster Children’s Publishing as master publishing partner for its animated pre-school show PJ Masks in North America.

The new line of books will boast a mix of story, novelty and board books, as well as ready-to-reads, plus each of the books will arrive at retail this autumn.

“We’re thrilled to team up with Simon & Schuster on a ‘super’ collection of PJ Masks books that will help young children develop a love of reading as they join in the heroic adventures of the PJ Masks,” said Joan Grasso, VP of licensing, North America at Entertainment One.

“The appointment of Simon & Schuster is part of our ongoing strategy to select best-in-class partners for the brand, and we look forward to working together to develop an even broader range of books for young fans to enjoy this fall and in the years ahead.”

The books join a range of toys from master toy licensee Just Play, which will roll out across North America in the autumn, with further expansion into international markets in 2017.

Valerie Garfield, VP, publisher of novelty and licensed publishing at Simon & Schuster Children’s Publishing, added: “With the superhero craze reaching even our youngest readers, we were looking for a property with adventure and spirit, but one that was perfectly targeted for preschoolers. It was PJ Masks to the rescue.”

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