eOne, Asda and Character Options come together for special Peppa Pig advent calendar

Entertainment One is counting down to Christmas with the launch of a special Peppa Pig advent calendar exclusively with Asda.

Developed by Jazwares and distributed by Character Options, the new launch offers Peppa fans the chance to countdown down the days to Christmas by revealing a surprise toy each day.

The advent calendar features an assortment of 24 toys, am ixture of favourite character figures and festive accessories that children can collect. The fold down flap also creates a Peppa Pig Christmas scene.

Suitable for children over two years old, the £25 advent calendar is now available in over 300 selected Asda stores and online.

Katie Rollings, head of UK licensing at eOne Family, said: “This new Peppa Pig advent calendar is an inspired fusion of toy and gift that will heighten anticipation as young fans count down the days to Christmas.”

Ryan Longstaff, senior buying manager on toys at Asda, added: “this is a great example of the growing trend for advent calendars that deliver a surprise gift every day in the lead up to Christmas.

“Combining this winning format with Peppa Pig is a great way of appealing to pre-schoolers and retail sales of 3,500 units in the first week are testament to its success.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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