Entertainment One (eOne) has revealed that Katie Rollings is joining the company as its new head of UK licensing for eOne Family and eOne Licensing.
In her new position, Rollings will be responsible for all commercial activity for the firm’s licensed properties in the UK.
She will also spearhead the growth and expansion of eOne’s UK licensing programmes across its portfolio of properties, including Peppa Pig and PJ Masks.
“Rollings is a highly respected industry veteran with a strong track record of driving commercial success for some of the UK’s biggest pre-school brands,” said Andrew Carley, head of global licensing at Entertainment One.
“Her passion, expertise and creativity will help us to both take Peppa Pig to even greater heights here in the UK, and oversee the launch and build of the much anticipated PJ Masks UK licensing programme. We look forward to welcoming her to the team.”
Prior to joining eOne, Rollings held brand management positions at Fremantle Media, and at Ludurom where she managed the UK consumer products programme for Chuggington.