eOne grows licensing roster of The BFG

Entertainment One has signed a raft of new deals across games, apparel, nightwear and more for Steven Spielberg’s upcoming The BFG movie.

Ahead of the cinematic release of the big screen adaptation of Roald Dahl’s classic children’s book, eOne has secured a new raft of licensees in preparation for The BFG’s retail activity next summer.

New licensing partners signed to the consumer products programme include Blues for a range of leisurewear, Winning Moves is on board for a Monopoly board game, C&M Licensing will produce a line of nightwear, underwear and socks and Kinnerton will be releasing chocolate confectionery.

In addition, eOne has also appointed creative agency Imagin8 to manage cross-category FSDU solutions at retail.

“We’ve had a tremendous response to The BFG from licensees and have assembled a strong line-up of partners across a wide range of categories,” said Hannah Mungo, head of UK licensing at eOne.

“Excitement is beginning to build with the release of the film’s first trailer last week, which kick starts an eight month marketing campaign that will make this one of the must-see movies of summer 2016.”

The latest partners to join with the property join a growing portfolio of icensees, including Fashion UK for nightwear, William Lamb for footwear and bags, Ravensburger for kids’ puzzles, Bazooka Candy for confectionery, Gemma International for greetings cards, gift wrap and gift bags, Pyramid International for wall art, accessories, mugs and coaster and Danilo for calendars.

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