eOne grows Peppa Pig in South Korea with EBS

Entertainment One continues to expand the presence of its popular pre-school series, Peppa Pig, across Asia having secured a new slot with the South Korean free-to-air broadcaster EBS.

Under the new deal, series five, six and seven will premiere to audiences for the first time in South Korea this year. Entertainment One has also appointed EBS as the licensing agent for Peppa Pig in the region, where it will manage the consumer products programme for the brand.

EBS debuted the first episode of series five in May this year and, following an overwhelmingly positive audience response, has since shown episodes from all three newly acquired series. The Korean educational broadcaster also currently holds the rights for series one, two and three of Peppa Pig, which it first aired in 2013, and continues to roll out alongside new episodes.

“The response to Peppa Pig across Asia has been amazing,” said Olivier Dumont, president, family and brands, eOne. “It is testament to the universal appeal of series that it has secured a highly sought-after slot on the EBS schedule and we’re delighted that our Korean fans will be able to see new Peppa episodes on a network they love.

“Our new partnership with EBS will enable us to bring Peppa to the widest possible audience in South Korea and we’re excited about its potential in the region.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Brand and Lifestyle Licensing Awards 2022 adds new Sustainability category

The Brand & Lifestyle Licensing Awards 2022 has introduced a new category – The Sustainability …