Entertainment One has partnered with Rainbow Designs for a range of Peppa Pig nursery products.
The three year deal will see Rainbow Designs produce a range of products including rattles and teethers, comfort blankets, puppets, mobiles, push and pull toys, baby gyms, play mats, stacking rings, detachable buggy toys, skittles, bookends, coat hooks, height charts, developmental toys and gift sets.
A small collection will land at retail in spring/summer 2015 with additional products rolling out through to 2016.
“The partnership with Rainbow Designs represents a significant development for the Peppa UK licensing programme as we look to extend the brand into the baby arena and explore new retail channels,” said Hannah Mungo, head of UK licensing at Entertainment One.
“Our approach to this sector will be very considered in line with our strategy for steady growth in close collaboration with a small number of high calibre partners who share our vision of exploring Peppa’s appeal to babies and toddlers.”
A channel specific strategy will deliver the Peppa Pig nursery range across a wide and varied retail platform.
“We are delighted to be on board with the Peppa Pig brand and excited to be working with the Entertainment One Team,” said Anthony Temple, managing director at Rainbow Designs.
“We have been keen to be involved in the Peppa Pig phenomena for some time and I am pleased that we are now able to put our expertise into building a quality baby and nursery softs programme.
We are already well ahead with our product development, the initial S/S 2015 collection is looking fabulous and we are looking forward to launching.”