eOne prepares for The BFG retail launch

With the release of the upcoming The BFG film next month, Entertainment One (eOne) is preparing to unveil its European licensing programme that is set to launch at retail from July.

With pan-European licensing rights to The BFG movie, eOne has assembled a line-up of licensees, spanning apparel, toys and games, home and giftwares, stationery and FMCG.

Items inspired by the movie will be heading to a wide range of retailers, including the likes of Amazon, Debenhams, Foyles bookshop, Hamleys, Harrods, John Lewis, Smyths and Toymaster.

“There’s tremendous excitement building up as we approach one of the summer’s biggest movie events,” says Hannah Mungo, head of UK licensing at eOne.

“We’ve secured a fantastic line up of partners for The BFG movie who have created a comprehensive merchandise range that truly captures the magic of the movie.

“The strong network of promotional partnerships and above the line marketing campaign that eOne has engineered for the film’s release will deliver impact for our partners at retail, and we look forward to seeing the products on shelf.”

Elsewhere, a deal with eOne, Save the Children, Visitlondon.com and The Roald Dahl Literary Estate will see the launch of a new public art trail to mark the release of the film.

Plus, other promotional partnerships include deals with Bensons for Beds, Pizza Hut, Parcelforce Worldwide and more.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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