eOne ramps up Peppa Pig broadcast and licensing deals in Japan

Entertainment One (eOne) is taking its pre-school show, Peppa Pig, to TV screens in Japan this October.

The series will make its debut on TV Tokyo on October 10th, 2017; meanwhile eOne will also present licensing opportunities to partners at a brand presentation on September 27th.

Sega Toys, master licensee in the territory, will also roll out consumer products in Japan.

“Peppa Pig is enjoying tremendous ratings and retail success across Asia, so we’re incredibly excited to be bringing the brand to Japan,” said Andrew Carley, head of global licensing at eOne Family.

“Asia is a key focus for our global licensing strategy so we’re keen to explore opportunities in this exciting new market and with top tier broadcast and licensing partners already on board, we have a strong foundation for future growth.”

Publishing partner Froebel-kan is also set to produce two titles in early spring 2018, while a number of toy and games licensees will launch product into retailers before expanding to mass distribution by the end of 2018.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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