eOne readies Peppa Pig broadcast and licensing launch in South Korea

Entertainment One’s (eOne) hit pre-school show, Peppa Pig, is gearing up for a new broadcast and licensing launch in South Korea.

The first series of the show is set to air from October 10th on the country’s animation channel, CJ Tooniverse.

eOne is also readying a new consumer products launch for the brand and has named Gideon Co. Ltd as master toy partner for Peppa Pig in South Korea.

Elsewhere, YeaRim-I has been signed as the publishing partner for the brand, who will release a line of storybooks in Q4 2016.

“We are delighted to be taking our first steps into the Korean market with Peppa Pig,” said Dorothy Chan, head of Asia at Entertainment One Family.

“Asia is a key strategic focus in the international expansion of Peppa Pig, and by partnering with best in class broadcasters and licensing partners we are building a strong foundation for future growth.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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