Entertainment One has detailed the first partners for Steven Spielberg’s adaptation of the Roald Dahl classic, The BFG.
eOne handles pan-European licensing rights for the DreamWorks Studios and Walt Disney Studios produced film and has signed licensees across key categories including apparel, bags, footwear, greetings, puzzles, wall art, gifting, confectionery and calendars.
These products are set to hit retail in the UK and Ireland from summer 2016 ahead of the theatrical release of the film in July 2016.
New partners signed to The BFG licensing programme include Fashion UK for a range of nightwear, underwear and socks and William Lamb for a line of footwear and bags.
Ravensburger will launch a range of The BFG children’s puzzles.
Bazooka Candy will produce a line of confectionery and Gemma International is on board for a line of greetings cards, gift wrap and gift bags.
Pyramid International has been signed for wall art, accessories, mugs and coasters and Danilo will release a calendar featuring artwork from the new movie. More partners are due to be announced in the coming weeks.
“As excitement mounts for The BFG movie, we’re thrilled to be welcoming our first licensees to the consumer products programme,” commented Hannah Mungo, head of UK licensing at eOne comments.
“The scale of the movie, Steven Spielberg’s pedigree as a director and the book’s heritage in the UK has generated an amazing reaction from licensees so far. With several new partnerships in the pipeline, we’re confident the licensing programme will resonate with retailers and consumers alike.”