Entertainment One has signed a raft of new US partners for Peppa Pig.
eOne has appointed Oasis Productions as its costume character partner, helping to arrange “playdates” for Peppa and George with fans all across the US.
Elsewhere, Baby Boom will launch Peppa Pig toddler bedding, blankets, pillows, nap mats; toddler travel and toddler hooded towels, washcloths and soft bath accessories, while Idea Nuova will create a range of furniture, lighting, soft storage chests, rugs, hampers, wall hangings and hooks, inflatable beds, and bed tents.
Spin Master is set to debut a line of Peppa Pig marshmallow foam furniture, including the Just My Size chair, while The Bridge Direct will launch Inkoos Color n’ Create draw, wash and redo activity plush.
Completing the line-up, Handcraft will launch children’s packaged and hanging underwear in sets and separates and Esquire Footwear is developing a range of Peppa Pig children’s boots, athletic shoes, sandals, and slippers in sizes 5-12, shoelaces, and accessories.
“Consumers just can’t get enough of Peppa Pig!,” said Joan Grasso, VP, licensing, North America, eOne Family.
“We’re thrilled to partner with these industry-leading companies that will help drive further growth for the property and provide exciting new ways for fans to connect with the brand, helping to make Peppa a true classic among children and families for generations to come.”
The new Peppa Pig products will launch at major mass-market retailers from coast-to-coast starting this autumn.
The brand is now on track to exceed $1 billion in worldwide retail sales in 2015.