Firm is looking to sign partners across apparel and accessories, home and giftware, stationery, greetings and novelty toys.

eOne secures worldwide licensing rights to David Brent: Life on the Road

Entertainment One has secured the worldwide licensing rights to Ricky Gervais’ upcoming film, David Brent: Life on the Road.

Directed, written by and starring Ricky Gervais, the film sees a documentary crew catching up with The Office’s Brent, now a travelling salesman, as he chases his dream of rock stardom by self-financing a UK tour with his band, Foregone Conclusion.

eOne is looking to sign partners across apparel and accessories, home and giftware, stationery, greetings and novelty toys whilst utilising the fully integrated marketing support for the film’s release.

The firm is also handling international sales on the film and is also directly distributing the film in the UK, Australia/New Zealand, Canada, Spain and Benelux.

“With Ricky Gervais at the helm and back in the role that made him a household name, David Brent: Life on the Road looks set to be the hit movie of next summer and we’re absolutely thrilled to be handling the worldwide licensing rights," said Hannah Mungo, head of UK licensing at eOne.

"We’re committed to assembling a global consumer products programme that taps into that huge fan base and we look forward to sharing details with our partners in due course.” 

David Brent: Life on the Road is set to land in cinemas in August 2016.

Above image credited to Rich Hardcastle.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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