Entertainment One Licensing has acquired the pan-European licensing rights to Steven Spielberg’s upcoming adaptation of The BFG.
Set to land in cinemas in summer 2016, eOne will be distributing the DreamWorks movie in all media in the UK as well as assembling a fully integrated campaign across all areas to support the film’s release.
eOne will work closely Striker Entertainment who have been appointed as agent for all other remaining territories.
“We are absolutely delighted to be working on The BFG which is one of the best-loved children’s tales conjured up by Roald Dahl’s wild and wonderful imagination," said Hannah Mungo, head of UK licensing, eOne.
"The BFG movie promises to be one of the most anticipated releases of 2016 and we look forward speaking to potential licensees who have giant ideas.”
Jeff Small, president and COO at DreamWorks Studios, added: "The BFG is a beloved property and we are pleased that our partners at eOne will be representing it in the pan-European area.
“We look forward to working with them, along with Striker Entertainment, on this exciting project.”