Entertainment One (eOne) is expanding Ben & Holly’s Little Kingdom in the UK with a raft of new partnerships.
This summer will see the firm team up with Naturelly for a range of Magic Jelly pouches, which will help build on the theme of jelly in the TV series.
Naturelly will also run exclusive on-pack promotions offering fans Ben & Holly’s Little Kingdom items including a bicycle, toys, backpacks and DVDs.
“We’re delighted to be partnering with Naturelly, which is such a natural fit for Ben & Holly’s Little Kingdom,” said Katie Rollings, head of UK licensing at eOne.
“This new partnership, and the upcoming product extensions, demonstrate diversification within the brand that is testament to the its enduring popularity and commercial appeal."
Elsewhere, master toy partner, Character Options, is launching new extensions for autumn/winter 2017, which will boast new Thistle Castle play-sets, a Royal Limousine and refreshed five figure packs.
Meanwhile, eOne is also building on its partnership with Jolly Roger for new Ben & Holly’s Little Kingdom coin-operated rides.
Joining the 200 rides will be a new ride design that is slated for release in September with an additional 150 new rides expected to be unveiled across the country.