eOne signs new Peppa Pig licensing deals across North America

Entertainment One (eOne) has announced further expansions to its consumer products programme for pre-school hit Peppa Pig, which airs on Nick Jr. in the US and Treehouse TV in Canada. 

Leading the way are contract renewals for Peppa Pig games from TCG and plush Beanie Babies from Ty, Inc. In addition, Jazwares continues its role as the master toy licensee for the property in the US and Canada. 

“The demand for Peppa Pig merchandise remains strong and growing, and we’re thrilled to partner with these amazing companies to bring more Peppa products to fans throughout the US and Canada,” said Joan Grasso, VP of licensing North America at eOne Family.

“We’re especially pleased to renew our partnerships with TCG and Ty, which will continue to provide outstanding products that inspire hours of imaginative play. We’re also excited about expanding our roster of partners with best-in-class new licensees that will introduce even more fantastic Peppa products for preschoolers and their families to love.”

In addition to contract renewals for TCG and Ty in the US and Canada, eOne has signed new partnerships with:

  • Cardinal (puzzles and games)
  • Kent International (bicycles and bicycle helmets/protective gear)
  • Kidz Toyz (musical instruments)
  • Rollplay (battery powered ride-ons)
  • What Kids Want (seasonal novelty toys, U.S. only)
  • Wonder Forge (games)

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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