eOne teams with National Day Nurseries Association for PJ Masks superhero campaign

Entertainment One is teaming up with the National Day Nurseries Association to create a week-long PJ Masks activity campaign to encourage kids to create their own superhero powers.

Called It’s Time to be a Hero with PJ Masks, the campaign runs from November 19th to 23rd with the aim of providing nurseries in the UK with a toolkit of assets to support young children in working together, getting active and own their own superpowers.

Each day of the campaign will see children participate in activities to build a wide range of skills ranging self-control, movement, friendships, precision, listening and memory. These will include a training mission to the moon, fitness training, obstacle courses, buying items from a shopping list to make a super food smoothie, caring for animals and playing a memory game.

The campaign will reach the NDNA’s network of over 6,500 nurseries and early years care providers with PJ Masks branded resources, including a 14 page activity book, masks, certificates, activity sheets, recipes and games. It will culminate with a fundraising event to raise money for the brand’s charitable partner, the Youth Sport Trust.

“The newly formed partnership with NDNA represents the kind of grass roots marketing that is central to eOne’s long term strategy of providing rich brand experiences to connect with our fans,” said eOne’s Rebecca harvey, EVP global brand management, family and brands.

“We have worked together to produce a wide variety of fun PJ masks activities that support development and promote the core values of the show while also raising valuable funds for our charity partner, the Youth Sport Trust.”

Purnima Tanuku OBE, chief executive of NDNA, added: “Children just love PJ Masks so we are sure they will enjoy this week of special PJ Masks-themed activities which are carefully crafted to reflect learning goals and build self-esteem. We can’t wait to get started.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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