Licensing.biz

eOne’s Hannah Mungo on the company’s retail plans for Roald Dahl’s The BFG

How have things been for The BFG?

The programme now stands with a solid team of licensees covering apparel, home and gifting, confectionery and puzzles and games. We’ve had a huge amount of retailer interest and are looking forward to developing campaigns with key retailers who want to be the home of The BFG. We’re also working very closely with our theatrical marketing team, and they also have some exciting plans we’ll be able to share shortly.

Do you think 2016 will be the biggest year yet for The BFG?

Absolutely, 2016 is really the year of Roald Dahl with it being the author’s centenary celebrations. The Roald Dahl Literary Estate will have a whole host of exciting plans and events with The BFG film being a real pinnacle moment in the year.

What are your plans for the brand? What does 2016 have in store?

We have the movie launch in July, along with the Roald Dahl Estate celebrating Roald Dahl Day in September with a focus on The BFG. The DVD release of the film will be in Christmas 2016. We’ll be releasing product six weeks before the film release, so we are expecting a six-month commercial window at retail.

Are there any new areas you will be exploring in the licensing space in the future?

Due to The BFG being such an evergreen brand, interest is strong and we are still appointing licensees to come on board to support the film in time for the DVD release around Christmas.

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