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Epic Games taps IMG to develop Fortnite consumer products programme

Epic Games has selected IMG to be its exclusive worldwide agency for consumer products licensing and promotions for its hit title, Fortnite.

The action building game sees players fight for survival in a battle royale scenario while they craft giant worlds in which games play out differently each time.

The game is available across PC, Mac, PlayStation 4, Xbox One and iOs and has seen its popularity soar among fans and gamers over the last few months. It recently introduced a slew of Marvel’s Avengers characters into its gameplay.

Seeing the opportunity to tap into the growing fandom and demand for Fortnite products, Epic Games has now positioned itself firmly in the licensing and consumer products space.

Mark Rein, vice president of Epic Games, said: “Our players want Fortnite things so badly that they are making their own stuff.

“We love that passion and think that the time is right to provide them with official, high quality products. There’s no better company than IMG to help us do that.”

Bruno Maglione, president of IMG Licensing, added: “Fortnite has captured the imagination of people around the world and has the most amazing universe of environments, tools and heroes to inspire products of all kinds.

“We are looking forward to providing Fortnite’s growing community of fans a great range of creative items that reflect the game’s attitude and brand DNA.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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