Epic Rights is continuing with plans for global growth with the appointment of a new executive vice president of global licensing.
The firm has promoted Lisa Streff to the position, awarding her with the role of directing Epic Rights’ global strategies for artists’ brand development as well as forming partnerships between consumer products and properties.
Streff will also spearhead the global licensing, merchandising and retail efforts of the firm’s growing portfolio of brands that now includes AC/DC, Kiss, John Lennon, Woodstock, Aerosmith and more.
Streff will report to Dell Furano, CEO of Epic Rights.
“Lisa has demonstrated a thorough knowledge, skill set and work ethic in crafting effective and sustainable global licensing and merchandising programmes for our roster of clients over the past year,” said Furano.
“She is extremely capable and focused and possesses strong brand management skills. Her relationships in the consumer products sector and her success developing innovative and imaginative partnerships will grow our global licensing efforts exponentially.”