Former Penguin and Mind Candy exec takes new role at children's digital agency and consultancy.

Eric Huang joins Made in Me

Popular publishing industry exec Eric Huang has taken on a new role at children’s digital agency and consultancy, Made in Me.

Huang (pictured) joins the firm in the newly created position of development director, and will be looking to use his experience in the digital publishing, licensing and broadcast areas to enhance the company.

"I’ve been working closely with the amazing team at Made in Me for a few years now and have always found their approach to digital strategy and design refreshing," Huang commented. "I’m really excited by the prospect of being able to marry up my knowledge of the children’s licensing, publishing and broadcast industries with their incredible digital expertise."

Huang’s appointment marks Made in Me’s move to expand its range of digital consultancy services to include a broader spectrum of IP exploitation and brand development.

MD James Huggins explained: "Eric has an enviable reputation in the children’s media space. He’s that rare combination of creativity and commercial instinct which is very much what we’re about. Increasingly, IP owners are looking to digital channels to get new brands off the ground or enhance existing ones.

"With Eric on board we’ll be able to offer clients a compelling service with a team that understands how children’s digital, publishing, broadcast and licensing can best serve a brand strategy."

Huang joins Made in Me from Mind Candy. Prior to that he held roles at Penguin and Disney.

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