Esports’ Vexed Gaming partners with The Koyo Store for new collectables range

Vexed Gaming has teamed up with the entertainment merchandise specialist, The Koyo Store, to offer its fan base and supporters a unique range of branded collectables.

In addition to traditional merchandise items, such as key rings and pin badges, the partnership will see the Manchester-based esports team offer a range of merch and jewellery, including a necklace/bracelet compatible drop charm.

It’s the first time a leading team has embraced the world of costume jewellery, highlighting Vexed and The Koyo Store’s shared philosophy of “engaging with the esports community in innovative ways.”

The full product range includes embroidered luggage and backpack tags, pin badges, key rings, and pendant charms.

Sonny Waheed, co-director at Vexed Gaming, said: “We’re absolutely thrilled to be partnering with The Koyo Store to extend our range of merchandise in a new and exciting direction. We’ve a wonderfully diverse fan base and, for the first time, have a range of collectibles, especially the start of our jewellery range, that can appeal across all our supporters.”

Lee Townsend, CEO and founder at The Koyo Store, added: “Vexed Gaming are one of the most forward-thinking teams in esports and they challenged us to come up with a range that fits with both their brand and their diverse fan base.

“We’re very much aligned with Vexed Gaming’s desire to engage with fans in meaningful, innovative ways and we can’t wait to see what else the partnership will bring.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

And the West will follow: Life and licensing for Crunchyroll at the forefront of the anime explosion

Leading the charge of an estimated $20bn anime market is a rather pretty place to …