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Ethika readies Nitro Circus underwear

Nitro Circus has teamed with Ethika to launch an underwear collection.

Inspired by Nitro Circus’ daredevil athletes, the underwear designs will ’embody the individuality of the Nitro Circus crew and feature the quality and comfort they expect’.

The range will be available in men’s and boys’ styles at major retail locations and online in 2017.

The deal follows the March 2016 debut of Ethika’s Pastrana Vintage collection, celebrating Nitro Circus co-founder Travis Pastrana.

“I’m so pumped to take this collaboration with Ethika to the next level,” said Pastrana.

“I’ve been a part of Ethika from the beginning and couldn’t be more proud of my friend Malcolm McCassy for coming so far and bringing Ethika to the forefront of comfort and style. That entire crew is dialed in to the action sports community. It truly is a Familie.”

Ethika VP of marketing, Danny Evans, added: “Ethika has been worn by the athletes since the birth of Nitro Circus.

“We are excited to combine the Nitro ideas and designs with our expertise in the underwear category. We will be offering the styles as part of our youth line as well so there will be something for the whole family.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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