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European children’s specialist Chicco picks up Bing for pre-school capsule collection

Acamar Films’ hit pre-school IP, Bing is embarking on a new European jaunt, thanks to a partnership with the children’s products specialist, Chicco.

Maurizio Distefano Licensing closed the licensing agreement for the Italian market this year, in a deal that will now see Bing become the inspiration for a capsule collection for pre-schoolers for spring/summer 2020.

‘It’s a brand-new line, but one that brings together all of Chicco’s established strengths – understanding of fabrics and how to ensure maximum comfort for the little ones – with graphics that reflect the charm and fun of Bing,’ read a description of the line.

As well as the daily broadcast on leading Italian free-to-air kids’ channel Rai Yoyo of 15 episodes a day, Bing can also be seen on Sky Italia channel DeA Junior.

The Italian licensing effort has been launched off the back of not only the series’ broadcast success in the region. Bing also has his own themed area as one of the best-loved children’s characters at Leolandia, Italy’s most popular theme park, where visitors can meet Bing and his friend Flop in person.

Bing is also a growing presence on Italian social networks, with more than 70,000 Likes on the Bing Facebook page, and more than 415,000 subscribers on the Bing YouTube channel, which gets 1,000,000 views every 24 hours!

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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