Everton FC up for five awards after brand collab success with Angry Birds and Umbro

Everton Football Club has been nominated for no fewer than five UK Sponsorship Awards this year, in recognition of its recent partnerships with Angry Birds and the sports brand, Umbro.

The Blues’ shirt sleeve partnership with Rovio Entertainment – the games-first entertainment company behind the Angry Birds franchise – is up for a total of four awards while the Club’s away kit launch with Umbro has also been shortlisted.

In August, Everton teamed up with Rovio to create a global first when they introduced three Premier League footballers as playable characters in the Angry Birds game. Theo Walcott, Cenk Tosun and Gylfi Sigurdsson each undertook Angry Birds makeovers to become limited edition "extra-rare five-star birds."

The judges have shortlisted Everton and Rovio in four categories: First Time Sponsor Award, Best Football Sponsorship, Best Gaming Based Sponsorship and Sponsorship Innovation of the Year.

In another landmark for the football team, Everton was the first Premier League club to use their women’s squad to launch a new kit, demonstrating a one-club philosophy and commitment to growing the profile of the women’s game.

This has resulted in the Club’s away kit launch with Umbro being shortlisted in the Best Sponsorship of Women’s Activities category.

Mark Rollings, head of partnership management at Everton Football Club, said: “I’m delighted that we’ve been shortlisted in five categories at this year’s UK Sponsorship Awards. Everton strives for innovation and excellence in all of our partnership activity.

“Rovio’s creative methods when it comes to their Angry Birds brand have enabled us to bring to life a truly unique partnership, whilst the bold and forward-thinking approach from Umbro in fronting a kit launch exclusively with our Everton Ladies team rightly received widespread praise. It’s great that both partnerships are receiving well deserved industry recognition.”

Celebrating 25 years, the UK Sponsorship Awards reward excellence in partnerships and sponsorships across all industries.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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