Meredith Corporation has named as its North America, Australia and New Zealand licensing and brand management agency for the LIFE brand and The LIFE Picture Collection, effective immediately.
In its role, Evolution will actively seek new licensing and brand expansion opportunities for LIFE and its photo archive in a variety of product classifications and consumer experiences, including apparel, accessories, home furnishings, housewares, gifts and collectibles, food and beverage, stationery and paper goods.
Alongside it will also look to roll-out licensing partnerships across brand and artist collaborations, hospitality, location-based entertainment experiences, gaming, and promotions.
“We’re excited to partner with Evolution to bring our iconic brand to new audiences. There’s enormous potential in these images and we can’t wait to share them with the public in creative and innovative ways,” said Jill Golden, director, The LIFE Picture Collection.
Tom Rowland, vice president of partnerships, licensing and syndication and business affairs, Meredith Corporation, commented: “We are thrilled to be working with the talented and accomplished team at Evolution.
“Their operational expertise, proven relationships, entrepreneurial spirit and passion make them the perfect partner to facilitate unique and highly commercial expansion opportunities for these properties. With their guidance, we look forward to crafting and effectively managing a robust consumer products program for the beloved LIFE brand.”
“The LIFE Picture Collection contains so many stunning visuals, relevant themes and genres. We realized that nothing captures the zeitgeist of the 20th century like LIFE, and as such we see huge potential for consumer products at multiple levels of the market. The entire team at Evolution is thrilled to have the opportunity to work with the very talented executives at Meredith to deliver upon their corporate brand expansion vision,” said Travis J. Rutherford, co-founder and chief revenue officer of Evolution.
Themed collections include topics spanning Americana, History, Hollywood, Innovations in Photography, Sports, Science and Tech, Fashion and Music.