Zodiak Kids has teamed up with Studio Licensing in Canada for the launch of a new line of Tickety Toc apparel and sleepwear.
Hitting Walmart stores this week, the tops and sleepwear from NTD and Paris Geneve respectively will feature a range of unique designs and popular characters from the TV show (which airs on Disney Jr and Family Channel in Canada).
The programme will be supported by a strong marketing campaign through a range of in-store, online and social media activities.
"The apparel launch is the first in a series of retail programmes to be announced across major categories including toys by master toy partner, Just Play and DVDs by Anchor Bay Entertainment," said Jennifer Lawlor, SVP, consumer products, Zodiak Kids London.
Robert Miller, president of Studio Licensing, added: "NTD and Paris Geneve have created a great line for Tickety Toc and we’re thrilled to partner with them and Walmart on this opportunity. The show’s dynamic characters and rich visual world have enabled numerous licensing extensions that are bound to excite fans."