Firm to roll out consumer products programme for hit game in territory.

Exim Licensing launches Fruit Ninja in Latam

Exim Licensing Group has come on board as a sub-agent for Fruit Ninja in Latin America.

The firm has been appointed by Halfbrick Studios and HAP Consulting.

It will now be responsible for implementing a roll strategy with Halfbrick Studios, distributors and key partners.

Fruit Ninja currently has more than 400 million of downloads worldwide in two years. It has been downloaded in over 80 countries, and is expanding with licensing initiatives including TV, toys and games, publishing, home video and traditional products.

"This property is a powerful and addictive multimedia and multiplatform brand loved by kids and approved by parents," said Diego Barassi, SVP at Exim Licensing. "We have no doubt that Fruit Ninja will be a hit in the region."

Halfbrick’s CMO Phil Larsen added: "We have a worldwide fanbase, and it’s important to secure the right expertise for the right regions. We are very excited to partner with Exim Licensing to help serve our fans in Latin America with even more awesome content."

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