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Expansion for The Insights People as firm welcomes five new team members

The kids, parents and family market intelligence unit, The Insights People has expanded its team yet again, with the appointment of no fewer than five new members to its research and technical departments.

The Insights People, which now survey more than 2,000 children every week, across three continents and seven countries, and more than 105,000 children a year, has had a successful year winning a number of new clients including Kraft, Mattel, MediaCom, Pokémon and Totally Awesome.

Also this year, the team scooped the Global Market Research Company of the year by International Trade Council.

Sarah Riding will join as trend and research director, and will lead the company’s research and development strategy and direction; driving significant research programmes to ensure the achievement of valuable research outcomes.

“I am absolutely delighted to be joining The Insights People,” said Riding. “Being able to work with some of the most well-known global brands; for a company that in such a short space of time has made such an impact in the kids and parenting space is an amazing opportunity. I am very proud of joining such a talented team and looking forward to being part of the journey going forwards.”

The company has also brought in Hannah Carley as research manager, who will sit in their expanding research and trends team, supporting bespoke techniques to meet defined client’s business objectives; and Bethany Bleathman as research executive, who will be assisting in writing in-depth insight-led reports.

Anne Kelly, who previously held account management roles in Venn and MediaCom, joins as account director and will develop trusted advisor relationships with key accounts and client stakeholders. Mark Armstrong joins as principal developer after playing an instrumental role in the development of the new portal which launches later this month.

“We are very proud of the growth we have enjoyed this year, but these appointments will now help us drive forward to achieve our future goals. We are delighted to be attracting so many high calibre individuals who share our vision to establish The Insights People as not only the global leader in kids’ and parents’ market intelligence but to provide our clients with solutions to their problems. We still have a number of roles which we are actively hiring for and hope that we can get these roles filled by the end of quarter one 2020, which will see the full-time team be just under 30 strong,” said Nick Richardson, CEO The Insights People.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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