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Experiential licensing experts Cityneon acquires Animax

Cityneon Holdings today announced that it has completed the acquisition of Animax Designs, a world leader and global provider of animatronic characters.

Animax Designs was founded by Chuck Fawcett in 1989 and just celebrated its 30th year anniversary in the creation of cutting- edge animatronic and interactive characters, animated costumes, and puppets.

With a workforce of 150, Animax serves some of the largest operators in the world in themed entertainment, live attractions, and location-based entertainment. Its rich history, years of innovation and use of leading-edge technology has gained

Animax a respectable reputation and today, its global clientele includes The Walt Disney Company, Nickelodeon, NBC Universal, Warner Bros., Sesame Workshop, Viacom, Feld Entertainment, and SeaWorld Parks and Entertainment.

“I am extremely proud of all that we have accomplished at Animax over the last 30 years, and I firmly believe that this combination with Cityneon will unlock even more value for shareholders as Cityneon continues to set the pace in what is an exciting and dynamic industry,” said Fawcett.

“This transaction will also substantially expand our international reach, allowing us to offer our world-class products to more strategic markets around the world.”

Fawcett also sits on the International Board of the Themed Entertainment Association (TEA), an international non- profit association representing the world’s leading creators, developers, designers and producers of compelling places and experiences – worldwide.

“This is a strategic acquisition for Cityneon, and it is exciting that it is happening at a time when the Company is growing from a position of strength to becoming an industry leader in the creation of new and innovative visitor experiences around the world,” said Ron Tan, executive chairman and group CEO of the Group.

“This acquisition also brings along further diversification of the management and executive teams within Cityneon, which is varied across different cultures and nationalities. We will continue on this path to build, strengthen and add depth to a world-class leadership team for the Cityneon Group.”

The Animax transaction was based on a combination of cash and shares in Cityneon and Animax is expected to contribute immediately to the revenue and profits of the Group post acquisition.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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