Lifestyle brand Extreme has appointed its first licensing agent in Europe, with Kaynak Licensing coming on board to drive the property in Turkey.
Kaynak Licensing will now broker deals with partners in Turkey for a number of sectors including apparel, accessories, footwear, personal care, publishing, promotions, plus hotel and destinations.
The move is part of Extreme’s plan to expand the lifestyle brand beyond traditional TV content to support its following of extreme sports enthusiasts and athletes, as well as attracting new fans.
"Extreme is a brand with ambitious and aggressive growth plans; our first licensing agency appointment, and the decision to appoint the level of calibre such as Kaynak Licensing in Turkey, reinforces our intention for global growth," said Alistair Gosling, CEO at Extreme.
"We are delighted to have them on board as our Turkish partner and are confident their market expertise and experience will be invaluable in growing our consumer proposition in this progressive region."
Extreme joins properties including Temple Run, Popcorn the Bear and Felix the Cat in Kaynak’s portfolio.