Agreements inked with IGS Corporation and Rookie XS Design.

Extreme notches up deals for electronics and apparel

Lifestyle brand Extreme has notched up a further two licensing deals to bolster its growing programme.

IGS Corporation has been appointed to produce a range of Extreme-branded consumer electronics products in Europe. Launching in autumn 2014, the line will include headphones, tablets, speakers, video cameras, power packs and accessories.

All items will include graphics which are in keeping with the firm’s brand philosophy – ride harder, faster, longer.

Meanwhile, Rookie XS Design has also signed up and will roll out a range of apparel across Europe. Since its arrival in 2009, the firm has worked with clients from grass roots carting through to F1 level – most notably designing the Williams Martini F1 team kit for 2014.

Alistair Gosling, Extreme CEO, commented: "Extreme is a brand with strong brand values and both these partners understand our ambitious and aggressive international growth plans."

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